Google’s new discussion platform – Q&A aims to offer an integrated solution to discuss your trip before you set off for that new shop on the high street or the newest trampoline park just round the corner. For business owners it brings the consumer connection closer to organically help build trust with your customer base.
Currently, it is solely getting rolled out to Android and search users however other platforms will likely follow. It lets users communicate with the business and customers about where they are travelling to whether it’s a local business or tourist attraction. This feature seems to be a great social tool, similar to others like Yahoo! Answers and Amazon’s Community Q&A which will help develop advocacy for businesses, in turn helping to create a solid localised, online profile for consumers to make more informed decisions.
Writing on Google’s official blog, a company spokesman said: ‘No matter where you’re headed or what you’re looking to do, Google Maps and Search highlights the information you need to make quick decisions and discover the world around you.
‘To make sure “Questions & Answers” contains the most accurate and useful local info possible, business owners can add frequently asked questions and answers as well.
‘In addition, when you ask a question about a place, we notify the business owner and other in-the-know users to see if they have knowledgeable answers to contribute.
‘When your question is answered, we notify you too.’
To ask or answer a question, or read the existing questions and answers about a place, simply search for the location on Google Maps or Search and open the local business listing.
There you can add a question, answer someone else’s question, or upvote informative ones by tapping the thumbs up icon.
Upvoted questions and answers will appear toward the top of the section so that the most helpful content is most accessible.
The Q&A section is the latest in a long list of updates to Google Maps over recent months, designed to make the service more user friendly.
Frequently asked questions about your business can speed up the flow of relative information to customers, easing stress on customer service avenues that can eat into valuable time. Carrying out these tasks in a smarter way is the main priority for the number one search facility as it strengthens the service they provide.
Back in July, Google also released another maps improvement giving users access to data showing traffic volumes for each point throughout the day. UK and US Android Users will now see a new graph at the top of their directions when they select a destination within Google Maps.