Start selling online with a web shop. Navigating ecommerce can be tricky and expensive. Get it right and the rewards can be enormous. Get it wrong and you can blow a fortune.
Getting your business featured in prominent places on the web can be a long slog – especially if you are in a competitive market. Promoting your website using ‘organic’ practices can be limited in its reach; if you are looking to make an instant impression, there are various channels you can explore. With your help, Nettl of Edinburgh can determine where the majority of your target audience visit on regular basis to look for the type of services you offer..
AdWords are the sponsored links that you see when you do a Google search or visit a Google partner site. These are located above the organic listings in search results, or in the form of media on Google partner sites, depending on the ad set up. AdWords are massively effective. They instantly drive traffic to your website, and can increase leads or sales from your website in way that you can track and accredit directly to your ad spend. The best thing about AdWords is that it is Pay Per Click (PPC). You only pay for an advert when a prospect clicks on your link. You’re not wasting any of your ad spend on people that aren’t interested in what you provide – no visit, no fee!
We are a Google Partner, which means we meet the Google requirements for Partner status having passed the accreditation to become proficient in dealing with and selling Adwords Pay-Per-Click (PPC) campaigns to clients.
Several social media networks have also jumped on board and have started offering advertising space to businesses, which has widened the scope for marketing on these platforms. The likes of Facebook, Twitter and LinkedIn provide the facility to target adverts to specific audiences that are more likely to engage with your business, which we specialise in.
Re-marketing is one of the most effective forms of digital advertising, allowing you to track users who have visited your website and show adverts specifically to them. This leads to higher conversion rates and a greater return on investment, as customers who have viewed your ad more than once are much more likely to purchase. We employ re-marketing across many platforms including the Google display network and Facebook.
If you already have a database of contacts, who have subscribed to receive communications from you, then email marketing offers your services directly to their inbox. Nettl of Edinburgh can import your subscriber list, create an email template, and deliver your campaigns for you. If you are looking to grow your email lists, we can create an integrated marketing plan to grow this.
It’s all well and good having an aesthetically pleasing marketing campaign but the bottom line is you need to see a ROI. Throughout your campaigns lifespan we will provide monthly marketing reports measuring key metrics and insights allowing us to react, tweak and adjust to ensure it performs optimally.
Get in touch or stop by our offices for a free no-obligation chat.