SEO Edinburgh | Google Certified | Nettl® Edinburgh

search engine optimisation

Creating a website is just the first step, it needs to be search engine friendly as without traffic to your site it is useless. Conquering the search engines is the most effective way to get this traffic organically.

  • on-page optimisation
  • a
  • keyword strategy
  • a
  • off-page optimisation
  • a
  • link building
  • a
  • reporting
  • a
  • local seo

seo edinburgh

SEO is complex and ever changing. SEO stands for “search engine optimisation.” It is the process of optimising your website and websites content to get traffic from the free and organic search results on search engines such as Google and Bing.
Put very simply it all boils down to two stages – Relevance (on-page seo) and Authority (off-page seo).

on-page seo

The foundations of your SEO journey start here. Our On-page Foundation SEO package is about optimising your sites content in a structured way to help Search Engines identify the relevance of your page(s) for the specific keyword terms we identify. This includes meta titles and descriptions, image optimisation, H tags and optimising current content to fit the keyword strategy.

keyword strategy

Identifying the right keyword search terms is a vital part of building the foundations for on- page SEO with the goal to have each page rank as highly as possible for the identified keyword. The two questions we need to answer are: what are people searching for when they should be finding me and what question does my product or service answer, which problem does it solve? Our experience in analysing your current market will help find the keywords that will generate you the most traffic with as little competition as possible.

off-page seo

The second stage is how much search engines trust your website. This authority determines where you rank. This is generally known as ‘off-page SEO’ and is an ongoing commitment of resource. We are certified Google Partners, ensuring you are getting the best service possible. Our “off page” SEO will require weekly maintenance and reporting, using keywords, content strategy and backlink building to ensure you rank as high as possible for the most important keywords and increases your organic traffic to the website from Google.

link building

Backlinks are a huge factor within SEO. They are inbound links from other websites that essentially indicate to search engines that your site is popular and therefore deserves a higher ranking. Month on month we build high quality inbound links to your site through analysis and outreach. The three main strategies we use are guest blogging, traditional link building and broken link checking.

local seo

Local SEO is different from your average SEO campaign, and the local search results are changing more rapidly than any other. There are various ranking factors that have to be taken into account with local seo campaigns versus non-geographical campaigns. Our skill and experience ensure
you rank in the region most beneficial to you business.

reporting

As SEO is an on-going monthly commitment, we provide full reports each month showing key metrics such as your change in SERP rankings for your keywords,
traffic, links added and your domain authority.

like what you see?

Get in touch or stop by our offices for a free no-obligation chat.